Jay-Z owned Roc Nation enters into partnership with NFL

The rapper attended the Kansas City Chiefs and Los Angeles Rams game last year

Last year, Jay-Z rapped "I said no to the Super Bowl, you need me, I don't need you". Now, he will help produce the very show he once so publicly snubbed.

The change comes after Roc Nation, the entertainment company he owns, announced it would work with the NFL to "enhance live game experiences and amplify the league's social justice efforts".

The multi-year partnership has been introduced with the aim of expanding the league's entertainment offerings, including the Super Bowl's iconic half-time show.

Saying the deal will "inspire change", Jay-Z, real name Shawn Carter, said: "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas; instead, we unify them.